Carlzon holds honorary doctorate degrees of Law at Pepperdine University in Los Angeles and Pacific Lutheran University in Tacoma. Jan Carlzon left SAS in 1993 and founded the investment company Ledstiernan, and he was also one of the founders of the e-commerce company CDON. Before that, he was CEO of the tour operator Vingresor and the domestic airline Linjeflyg. Jan Carlzon was CEO of the Scandinavian airline company SAS for more than ten years, famously turning it around. It has been translated into 22 languages and is required reading in many companies. When the management magazine Chef named the hundred most important events in Swedish management history, publication of Carlzon’s book Moments of Truth (1985) topped the list. Order now and we'll deliver when available. Select delivery location Temporarily out of stock. Even among young managers he was considered an inspiration, despite the fact that he left the public domain more than 20 years ago. Moments of Truth : Carlzon, Jan: : Books Books Business & Economics Human Resources Buy new: 20.98 RRP: 29.95 Save: 8.97 (30) FREE delivery on first order. In a recent survey, 1700 managers were asked which leader or public figure had inspired them the most at the beginning of their working lives – Jan Carlzon received 48 per cent of the votes and was uncontested in that category. Still a popular speaker, an active investor and the author of the most successful Scandinavian management book to date by a CEO, he is still influencing people. Customers have an expectation that each moment of truth will provide accurate information and an effortless interaction with an organization. Lafley when he was the CEO of Proctor & Gamble. Jan Carlzon has for decades been a visionary in business and leadership he emphasized the importance of the customer-oriented and employee-empowered company before anybody else. The value of a moment of truth was first conceptualized in the 1980s by Jan Carlzon, the CEO of Scandinavian Airlines Systems and expanded upon by A.G.
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