![]() With that said, how do you choose the right colors? Let’s start by learning what different colors mean and then look at some examples for using color in specific types of emails. The colors used in email campaigns are the perfect thing to A/B test in order to find out what really works with your subscribers. While these insights can be helpful, be careful not to jump to conclusions. Specific colors are favored more by men than women, as shown below. In addition, color psychology can be gender-specific. Keep your target audience in mind while selecting colors for your email campaigns. If you can affect your subscriber’s emotions through color, you can also affect their behavior.įor instance, color can attract specific types of shoppers, as shown below. Colors have a significant impact on our feelings. ![]() In short, color psychology is the study of how our perception changes because of different colors. But how does this affect your email marketing campaign?Ĭolor psychology is the ace up your sleeve to add nuance to your messaging and appeal to your target audience’s emotions. You probably already know the basics of color psychology, like blue, which is calming, and red means danger. Let’s dive into the essentials of color psychology, some examples of the right colors for effective email campaigns, and how to use contrasting colors to improve accessibility. For instance, how many colors should you use? What color should you make your call to action (CTA) button? What about links? What does purple mean? Although it may be routine for many of your emails, color is an essential part of your email template design and development process. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. ![]() You probably stick to a brand color palette to keep your messages consistent. Colors are a core component of brand recognition. ![]()
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